The French luxury label Zadig and Voltaire have begun making headlines for all the wrong reasons recently when company founder, Thierry Gillier, gave an interview to Women’s Wear Daily regarding the boutique hotel the label is planning on opening in the chic left bank of Paris. The founder attempted to explain the exclusivity of the hotel by claiming ‘Chinese tourists’ would not be welcome in his invite-only abode, later apologising via Agence France-Presse saying that he simply meant to say ‘bus loads of tourists’ and that he understands the needs of visitors to Paris who require higher levels of privacy.
This aside, the concept store designer has redefined effortless French fashion with his cashmere, fur and leather creations encrusted with sequins, skulls and screen printing. “The original idea behind Zadig and Voltaire is to create a new luxury.” Says Gillier. The labels latest Spring/Summer 2013 collection reveals a palette of black, grey and neutrals accented by gold. The bags bare studs and heavy zips while the boots sport skulls. The website has newly launched the ‘my Creation’ initiative that allows consumers the ability to buy a custom made cashmere jumper simply by selecting style, colour and words to be blazoned across the front, with just a six business week turnover. The label has grown from France into a wider European market, with stores also in Singapore and New York City. The collections feature heavy, well made bags and boots, customised leather purses and effortlessly chic t-shirts, jackets, jeans and jumpers with a rock edge. With a boutique hotel on the horizon of 2014 Zadig&Voltaire are quickly climbing the fashion ranks with their devil-may-care attitude and fresh faces fronting their campaigns, such as Camille Rowe. The fashion house takes pride in its individual style and unique approach to luxury ready-to-wear collections, with run way looks wearable right off the models. Fans of the label include Erin Wasson and Chloe Sevigny.